So I decided to investigate just what sorts of population power the "1 million+ strong for
Conveniently Facebook has a stats page: 400 million active users, 70% are not from the U.S., which leaves 120 million in the U.S.
The U.S. population is just over 300 million according to Google. If we give the ratio a little boost, we can say that half of the U.S. population is active on Facebook (side note: that blew me away). So at best, "1 million strong" on Facebook extrapolates to "2 million strong" in the U.S. (and this assumes that non-U.S. citizens don't click "join" on American causes, which is a terrible assumption since just because they don't live here doesn't mean they don't have opinions about what goes on).
Anyways 2 million is a whopping 2/3 of a percent.
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